Appreciating the Sony KDL-40EX403 TV can come very easily enough after even just a casual assessment of this newest line (the EX400 series debuted in March of 2010) of liquid crystal television sets from one of the world’s largest makers of consumer electronics. Sony’s been a player in LCD TVs almost from the beginning and it displays its competency in these completely new models, which offer more than a few different ways to connect to a variety of devices.
Sony intends for the EX400 line to be more of a “value-priced” range of TVs, though there really doesn’t appear to be much of anything that’s budget-oriented about these units other than their prices. For example, this particular model can currently be found in the UK at a number of different retail online stores for about 750 British pounds, including VAT. For the money, one will be obtaining a full-featured TV at a fairly nice price.
In general the top performance criteria used to assess an liquid crystal display TV is the ability of the unit to display a quality picture. The Sony KDL-40EX403 is able to put out a good-looking picture because it makes use of a number of tried-and-true (and innovative) Sony technology suites to deliver true high-definition in 1080 pixels (1080p). Bravia Engine 3 and 50Hz motion control processor are part of the recipe to make it all happen as it does.
Given that the Sony KDL-40EX403 TV is using Bravia Engine 3 and other technologies, it’s a given that the display will appear clean, sharp and crisp in almost all on-screen motion circumstances. Sony has included its True Color feature to ensure that colors on the screen will remain appropriate to the particular action no matter how fast the images on the display are moving. As well, the TV also makes use of the maker’s “Ambient Sensor” lighting control function.
Ambient Sensor is Sony’s method for making sure that the Sony KDL-40EX403 TV’s display brightness (or darkness) is always in keeping with the overall lighting ambiance of the room or other environment in which the TV’s sitting. If the room is brighter the TV will darken the screen accordingly and vice-versa. A too-dark room can detract from viewing pleasure unless the display is brightened. The Ambient Sensor will take care of things automatically.
As with many of the better LCD TVs in Sony’s UK lineup, this particular Sony KDL-40EX403 model comes with its Freeview tuning filter, which allows for the viewing of over 100 satellite channels broadcast in the UK free of charge. It’s a nice feature to have, as are the 4 HDMI inputs and single USB 2. port. The Sony’s even capable of picking up WiFi with the addition of an optional WiFi dongle (it connects to the TV via a USB adapter).
The sound put out by the KDL-40EX403 will also be fine enough, coming as it does from two 10-watt speakers that are cleverly hidden within the TV’s handsome black casing. Sony makes use of its standard True Surround sound technology as well as S-Force Front Surround along with standard Dolby Digital Plus sound filtering and a 5.1 Output to put it all together in a pleasing-sounding package.
There would seem to be much to like about the Sony KDL-40EX403 LCD TV, starting with its relative bargain-priced nature. It’s a 40-inch big-screen model that Sony has put out with many of its more popular (and tried-and-true) features, including the ability to pick up free satellite channels through its Freeview tuning filter. For around 750 British pounds, a consumer will be getting a good-looking TV that’s bound to deliver for years and years.
Best Price for the Sony KDL-40EX403 in the UK at Sony KDL-40EX403 and Sony KDL-40EX403 Review
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