Giving talks to local clubs and groups is a great way to get free publicity. One of the reasons it is so helpful is that the people in the audience can get to know you better. You’re no longer a stranger. Being a speaker also establishes you as an expert on the topic, which makes people more likely to want to do business with you.
Okay, you like the idea of giving talks to get publicity, but where do you find local groups that might be interested?
You can find organizations on the Internet and the phone book. One of the best ways to get information on each local club is to call the Chamber of Commerce in your area and nearby ones.
Most chambers are extremely helpful, though they are often shorthanded. Many keep lists of clubs in the community. Ask them for the contact info for the groups you would like to speak to. While you’re at it, ask the person who answers the phone if they are looking for speakers or who you should talk to about it.
Many chambers now have links to member organizations in their websites, but again, usually to the contact person, not the group as a whole.
Most local groups will have a contact person listed with the chambers they belong to. Call that person and ask them who books the speakers. It is frequently someone else, either the president or a volunteer.
You need to know upfront, these positions turn over frequently, so you may need to call several members to find the right one. When you determine who the current booker for the speakers is, call them and ask if they are interested in the topic you want to talk about. They will most likely want to see a written proposal that includes some background information on you.
It’s a good idea to have two or three topics to pitch them. If they don’t like the first one, they might pick another. Your pitch doesn’t have to be fancy. Most speaker bookers will accept a few paragraphs about your topic that cover some of the high points, though they may have to clear it with the president or a board. Most will let you send an email pitch.
Danek S. Kaus is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity. If you would like to discover more ways to get free publicity, visit his site Free reprint avaialable from: Get Free Publicity By Talking To Groups — How To Find Them.
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